Relocation to Logroño and international expansion
In 1963, Bueno Hermanos relocated its headquarters and manufacturing facilities from Eibar to Logroño. This milestone saw 46 families linked to the company move to La Rioja to launch the new plant on what was named Calle Eibar, in tribute to the company’s origins.
From this new strategic hub, 3 Claveles initiated its international expansion, establishing its first export operations in key European markets such as Portugal, France, and Italy.